I know nothing about Ariel Pink except that dude is weird and this album is fittingly strange. It's hard to quantify or relegate. It's experimental, a bit psychedelic, definitely indie, often times comical and strangely pop at times. It's genreless. And it's surprisingly good, if you are into that sorta thing. There is some obvious craft here, as it is able to morph into different styles so effortlessly that you can't help but be impressed. And yes it goes down a few rabbit holes I wasn't willing to follow but I like the fact it dares to go there in the first place. Is the laugh on the listener or are we in on the joke? No clue. It's one of the weirdest albums I've heard all year and that's kinda refreshing. And while it's definitely not my cup of tea, it feels like it's something special and there has to be an audience who is going to drink this up like holy water.